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Improve the value of your business data

Improve the value of your business data

Are you making the most of your business’s greatest assets? The data your employees and customers generate is an unsung hero, just waiting to take your business to the next level. Obviously, enough information can help any company make better decisions, but how can a small or medium-sized organization use data analysis to increase revenue?

Many businesses shy away from data analytics due to the perceived costs and resources required to get anything of value.

How much does Apple know about you?

How much does Apple know about you?

Google. Facebook. Amazon. These tech giants collect data from us the moment we sign up for their products and services. Some information we willingly surrender (like our name and email address) and others they collect from the services we use (like the sites we visit or the people we contact). Does Apple collect as much information about you as other companies do?

What Facebook & Google Know

Let’s first look at what Facebook knows about you.

The Facebook data breach scandal explained

The Facebook data breach scandal explained

Thanks to social media, businesses can stay in close contact with their customers and while also attracting new ones. But what happens when one of these platforms doesn’t guard the information you’ve given it? How does this affect its users?

Last month, news broke that a firm known as Cambridge Analytica collected private data from over 50 million Facebook users.

3 ways to ensure your FB data is private

3 ways to ensure your FB data is private

The public went into a frenzy when reports surfaced that Cambridge Analytica, a UK-based data analytics firm, retrieved millions of Facebook users’ private information without their knowledge. But that doesn’t mean you can’t do anything about it, and here are 3 ways to guarantee your data remains private.

Ready for tax season phishing scams?

Ready for tax season phishing scams?

As tax season looms, so do phishing scams. For cybercriminals, this is the ideal time of year to deceive unsuspecting individuals into releasing sensitive private or company information. Businesses must therefore take extra precautions between now and April 17th to avoid hackers from selling your confidential data in the dark web.